Got email woes?
I’ll help you chase ‘em away.

You’ve probably heard the first half of my story from 99% of copywriters out there.

Yes, I was obsessed with reading ever since I could.
Yes, I used to read under my desk in class and never got caught.
Yes, I loved writing and did so whenever I had the opportunity.
Yes, I went to college as a Lit major to extend my lifelong affair with words.
Yes, I later worked in Public Relations (as an intern!) and as an editor for various school and college magazines

I had an upbringing that was very typical of my native Hong Kong. All my life, I was told to study, to practice, and to perfect. I must be striving towards something grand and illustrious—well, a career in either medicine or the law.

I did all those things because I didn't know otherwise, but I had my little rebellions. For one, I spent 16 years of my life as a ballerina at the barre and in the spotlight. What was a potential lawyer going to do with a pirouette? Nothing.

That’s right—I pursued a passion not because it would get me into law school; I did so because I wanted to. I also knew that it was shaping me into the person I wanted to be: strong, tenacious, disciplined, graceful, and confident.

Later, I shunned a potential career as a high-flying and expensive-looking solicitor by choosing to major in English and Comparative Literature. I made it my mission to learn how to learn—how to analyze, to discuss, to question, and to express. These lessons have proven to be beyond valuable as a copywriter.

After graduating from college, I decided to look for jobs in Marketing/PR. To make side income for while I was knee-deep in my job hunt, I created a profile on a freelance job platform as a copyeditor. And slowly but surely, I built a business for myself.

As expected, my decision to defy expectations and take the road less travelled was not embraced by all, but I knew that I was making the right choice. And every day, I continue to believe so.